Made from 100% regeneratively grown grain, we produce our regenerative range by sourcing wheat from UK farms that use regenerative farming practices - such as animal integration and crop rotation. These methods help build healthy soil, capture carbon, enhance biodiversity and safeguard long-term food security and give home bakers an eco-conscious choice without sacrificing premium baking performance.
Bertie Matthews, 8th generation Managing Director, says: “We are thrilled to partner with Sainsbury’s to make regenerative flour accessible to home bakers across the UK. Soil health is the foundation of our food system and this range proves that top-tier quality and nature-friendly farming go hand-in-hand.”
“Bakers who use our regenerative flours can take pride in knowing their bakes are kinder to the planet while helping protect food security for future generations.”
The selection of five Regenerative flours now in Sainsbury’s:
NEW Matthews Regenerative Cotswold Crunch
Bring bakery-style texture to your bakes with this special blend of regeneratively farmed strong bread flour, malted wheat flakes and malt flour. Famed for its signature darker colour and nutty taste, Regenerative Cotswold Crunch delivers a flavoursome, malty aroma complemented by the satisfying crunch of whole wheat flakes.
NEW Matthews Regenerative Strong White
Milled from top-grade British regenerative wheat, Matthews Cotswold Regenerative Strong White Flour is high in protein (12.5%) and rich in gluten, delivering the strength and elasticity needed for exceptional baking. Perfect for home bakers and commercial professionals alike, it provides outstanding performance for all bread making and is ideal for sourdough recipes.
Matthews Regenerative White Spelt
Milled from UK-grown regeneratively farmed ancient spelt grain, this smooth white spelt flour is significantly lighter and simpler to work with than wholegrain ancient grain alternatives. Infusing loaves with a characteristically sweet and nutty spelt taste, Regenerative White Spelt serves as a nutritious, healthy alternative to standard wheat flour and is an ideal all-purpose choice for baking delicious cakes, biscuits and loaves.
Matthews Regenerative Strong Wholegrain
Sourced directly from local farmers through the Cotswold Grain Partnership, this flour honours both the land and traditional baking. Made using regeneratively grown wheat, Regenerative Strong Wholegrain features a superior 14.3% protein level and naturally develops high gluten to yield rich, flavourful loaves with a beautifully crisp crust.
Matthews Regenerative Eight Grain
Crafted with a base of regeneratively farmed wheat flour, this speciality flour features a signature blend of eight grains and seeds including wheat, Rye flakes, Oat Flakes, Malted Wheat, Maize grits, Linseed, Sunflower Seed and Millet Seed. Regenerative Eight Grain is perfect for creating flavourful, multigrain breads and rolls, whether baked by hand or using a bread machine.
The new products join our existing regenerative range, which includes: Pizza, Churchill, All Purpose, Light and Dark Spelt, YQ Wholegrain, Traditional Strong White Bread, Plain, Self Raising, Wholegrain, Fine Cake and Artisan T65 Bread Flour. Shop the whole range here.
