Matthews Welcomes Rowan Claughton As Our Newest Brand Ambassador

Former Great British Bake Off contestant, Rowan Claughton, joins Matthews Cotswold Flour as our Cake & Culinary Brand Ambassador! 

Matthews Welcomes Rowan Claughton As Our Newest Brand Ambassador

Matthews Cotswold Flour is pleased to welcome former Great British Bake Off contestant, Rowan Claughton, as our newest brand ambassador! 

Rowan, who appeared in Series 14 of the hit Channel 4 show, is a baker, writer and recipe developer. He has a popular baking Instagram account (@rowanclaughton), and you can also find him on TikTok and Youtube.

The Great British Bake Off star is a fan of the specialist flours for producing bakes of exceptional taste and texture. Rowan will be developing recipes for Matthews Cotswold Flour, using our extensive range of artisan flours, and creating accompanying content for our social media platforms and website. 

Rowan says: “I’m thrilled to be donning my ambassador badge with Mathews Cotswold Flour to create some beautiful recipes and content for you all. It’s always a joy to bake with high quality ingredients so when they asked me to join, how could I say no? In the coming months, you should expect some serious showstoppers served with a slice of extravagance and a sprinkle of fun. I’m so excited to get started!”

Melissa Hawkes, Senior Marketing Executive for Matthews Cotswold Flour, adds: “We’re delighted to have Rowan onboard as our new brand ambassador. He understands the difference specialist flours like ours can make in baking, and we’re excited to see what other recipes he’ll create for us in the coming months.”

Everyone at Matthews is excited to work with Rowan, and we're all looking forward to sharing his brilliant bakes with our Baking Club - starting with his debut recipe for Strawberry & Passionfruit Eton Mess Cake (now live here).